free guide for marketing teams

Digital Marketing Strategy Foundations Guide

Download the guide to learn what leading marketing teams are doing in 2024 to maximise their resources and outperform the competition.

Highlights from the guide include:

  • What the difference is between marketing tactics and strategy and why you need both

  • The five key metrics to track to measure your digital marketing performance and ROI

  • The one page framework to identify and fix the holes in your marketing and sales pipeline

Our strategies are used by marketing teams at:

An open letter to under-resourced marketing teams...

Hi, my name is Simon Kelly.

Many of the marketing teams I speak to are stretched thin, under-resourced, and tasked with an ever-increasing list of projects to deliver.

With more demands on their time and limited resources, they end up making a millimeter of progress in a million different directions...

All this activity does add some value, but when it comes time to report on the numbers, the results aren't showing the expected business impact and ROI.

It's not that they're not doing enough - far from it! What they're typically missing are the marketing foundations that make all other marketing work more effectively.

That's where a digital marketing strategy comes in.

A strategy is about achieving more with less, and it all starts with having solid marketing foundations in place from the get go.

This includes clarifying your target market, having a compelling message, and developing assets that move your prospects along the journey to becoming a customer.

The contents of this guide are the result of working with over 300+ Australian businesses to help them grow online and the key lessons and strategies we’ve learned along the way.

Whether you’re trying to get more traffic to your website, to outrank your competitors in Google, or increase your leads and sales - if you want a return on your digital marketing investment then you need a clear and concise digital strategy.

Go ahead and click the button below to download the guide. You'll get access to the PDF via email and a few short emails from me to help you use the guide effectively.

I hope you find it incredibly valuable.

Troy Dean

Simon Kelly

Digital Strategy


Here are three ways marketing teams benefit from a digital strategy:

1. Align your team

  • Bring your team together to align on key business decisions

  • Identify a unified strategy that aligns your marketing with business goals

2. Maximise your resources

  • Clarify your objectives to make the most of your available resources

  • Leverage key marketing assets with your team and external agencies

3. Launch with confidence

  • Build your website with proven marketing strategies

  • Create messaging that attracts and converts your target market

Here are some of the organisations we've helped with their digital strategy:

Access the Digital Marketing Strategy Foundations Guide and amplify your results

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